Resume Writing Strategies That Increase Interviews And Allow You To Negotiate Higher Salaries
Is your job search not getting the attention at the higher paying positions you feel you are more than qualified for? Are these positions at the salary and professional level you’re seeking? Positioning yourself as an expert authority starts with how you are presenting yourself at first glance...your resume. A tweak to your career marketing documents can present you as less of a cog in the wheel and more like a leader in your field. If you feel some anxiety about compiling five to twenty years worth of your professional experience into just two measly pages then I have a secret for you...it’s totally normal. It’s hard to tell your own story in a compelling way that gets the attention of hiring managers. If your current resume isn’t getting the attention of higher level recruiters in your job search, I have some strategies for you to start implementing immediately and help get you on the right track to landing more interviews to match your career goals.
Here Are Resume Writing Strategies That Increase Interviews and Allow You To Negotiate Higher Salaries
Your personal brand is the expertise, accomplishments, and visual representation of you as a professional. The hiring manager or recruiter should be able to gather all of this information about you within 6 seconds of glancing at your resume and be consistent throughout your other career marketing documents such as your cover letter and LinkedIn profile.
Your target job title should be located top center just under your name and address. This instantly lets the reader know the position you’re after (Note: Including a target job title eliminates the need for an Objective statement which has long been obsolete. If you have an Objective statement on your resume now, delete...immediately)
The professional summary should follow the job title and clearly spell out your expertise, industry, and the promise of value you bring to the next company. You should be ready to explain how you achieved these qualifications throughout the rest of the resume. When forming the professional summary, ask yourself these questions:
What makes me different?
What characteristics make me unique?
What have I accomplished?
What is my most noteworthy professional trait?
What problems do I solve or what benefits do I offer?
Top producing sales executive successful in outselling competition through development of long-term, high-profit client relationships in commercial real estate markets.
I’m going to drop a little truth bomb about your uniqueness. Your detail-oriented, highly-organized skills don’t make you unique. Using this bland, outdated verbiage doesn’t express that you are the best of the best. At your professional level, these skills are expected of you. As a former HR professional along with my conversations from colleagues in this industry, the same antiquated adjectives professionals have been using to describe what they bring to the table isn’t catching anyone’s attention. It definitely doesn't scream “pay me my worth.” The goal is to stand out from the competition.
Your resume should be a sales pitch that conveys your distinctive passion and understanding of your industry's environment. It should be able to indicate to the reader how you, in particular, can solve the organization's pain points. Your resume should indicate WHY you were brought on board as an expert in your career field. If you have a variety of expertise that’s ok, however, it should still have a theme of what YOU specifically can bring to the organization.
Now that you have uniquely expressed your value and positioned yourself as an expert authority in your field in your Professional Profile...it’s time to show how you excelled at those things in detail under Professional Experience.
Remember: All of the things you wrote about yourself in the top half of your resume should be backed up by experience and achievements throughout the remainder of the resume as well as in your cover letter.
Avoid using task-based language altogether and focus solely on your achievements. When creating your bullet points, use the C-A-R/S-A-R method when fleshing out your accomplishments. C-A-R or S-A-R stand for Challenge/Situation-Action-Result.
Spearheaded new projects for the company.
How much was the total budget?
How much new revenue did it bring the company?
Exceeded sales goals.
How many consecutive years?
By what percentage was the goal exceeded?
Led a team.
How many on the team?
What new initiatives did you roll out and what was the success of that new initiative?
These strategies will place you in a position as an expert achiever instead of a doer. I use these tips with my own clients and have seen them land interviews with higher potential salaries successfully as their resume “spoke” the language of the job posting. Let me know how it goes for you. I’d love to hear from you!